Marketers today often have numerous objectives and goals, but since it keeps the funnel full and increases revenue, lead generation often is – or should be – at the top of that list. Lead generation also helps sales teams focus their efforts; rather than cold calling and prospecting, they can spend their time on warm leads.
Yet despite the importance of lead generation, many businesses struggle with how to generate leads effectively. Consider these compelling statistics:
- 80% of marketers report that their lead generation efforts are only slightly or somewhat effective – BrightTALK
- 68% of businesses report struggling with lead generation – CSO Insights
- B2B marketers cite generating high-quality leads as their top challenge today – IDG Enterprise
Fortunately, technology offers solutions to many marketing challenges today, and lead generation is no exception. By combining Microsoft Dynamics 365 with a marketing automation solution, marketers have two powerful tools that can help them attract more leads – and later convert those leads and turn them into loyal customers.
Using Dynamics 365 for Lead Generation
Lead Management: The lead record within Dynamics 365 is a great temporary holding place for inbound inquiries until they can be qualified or disqualified as legitimate prospects.
Lead Tracking: Dynamics 365 can help you see where individual leads originated and follow their progress as your organization engages with them and works to convert leads to customers.
Lead Intelligence: Advanced finds, views and dynamic marketing lists in Dynamics 365 can help you examine closed opportunities to see what your leads that converted to customers have in common, so you can replicate that success.
Using Marketing Automation for Lead Generation
Lead Outreach: With features like email marketing, web intelligence, campaign automation, landing pages, forms and more, a marketing automation system gives you powerful tools for effectively generating leads.
Lead Intelligence: Marketing automation allows you to gather intelligence about leads as they visit your website, so you can more easily determine their interests and more effectively market and sell to them.
Lead Conversion: The tools found within a marketing automation platform can not only help you generate leads, they can help you convert them into customers too.
Ready to learn some effective tactics for lead generation? Download the entire eBook that this post was excerpted from, The Pocket Guide to Lead Generation: Practical Tips and Tactics for Marketers Using Dynamics 365.
Posted by ClickDimensions.
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